MQLs vs. SQLs – What’s the Difference? Steve Piper / September 10, 2021 / Tips of the Trade Generating quality leads is vital to every cybersecurity vendor. Yet studies show that 61% of B2B markets struggle in doing so. The process of gaining a qualified… Read More >
5 Elements of Compelling Cybersecurity Infographics Steve Piper / September 3, 2021 / Tips of the Trade Reaching people with a message in the cybersecurity industry is often as much about the medium as it is about the message itself. If you pick… Read More >
5 Marketing Metrics That Every Cybersecurity CMO Should Track Steve Piper / August 27, 2021 / Tips of the Trade How well is your company’s marketing functions performing? Do you know for sure or are you just guessing? Marketing is an investment with the potential… Read More >
Creating Cybersecurity Industry Content for Different Audiences and Learning Styles Steve Piper / August 20, 2021 / Tips of the Trade Everyone knows that people learn differently. But few know the scale of different learning styles. Education theorists have identified over 71 different styles. This has profound… Read More >
The Importance of Blogs to Maximize SEO Results for Cybersecurity... Steve Piper / August 13, 2021 / Tips of the Trade 60% of buyers agree that blog posts are valuable when they're beginning their purchase journey. But the importance of blogs goes beyond providing valuable content to… Read More >
A Beginner’s Guide to Search Engine Optimization (SEO) for Security... Steve Piper / August 6, 2021 / Tips of the Trade Have you ever wondered how successful IT security vendors grow their audiences and revenue online? Have you set up a new website and struggled to… Read More >
14 Digital Marketing Metrics That Every Cybersecurity Vendor CMO Should... Steve Piper / July 30, 2021 / Tips of the Trade Practically every cybersecurity vendor has some kind of digital presence online, and the majority have a digital marketing team to lead that presence. But so… Read More >
12 Simple Strategies for Avoiding Survey Fatigue Steve Piper / May 5, 2021 / Tips of the Trade When constructing web-based research surveys, it’s important to construct your survey instrument in a way to avoid survey fatigue. Survey fatigue happens when the respondent… Read More >
Key Insights from CyberEdge’s 2021 Cyberthreat Defense Report Steve Piper / April 21, 2021 / Market Research Today, CyberEdge proudly announced the results of our eighth-annual 2021 Cyberthreat Defense Report. Each year, we survey 1,200 IT security professionals from 17 countries and… Read More >
Inspiration for CyberEdge Definitive Guide Chapter Topics and Titles Steve Piper / April 16, 2021 / On Our Minds CyberEdge’s award-winning series of Definitive Guide books and eBooks are a more cost-effective, flexible alternative to those from traditional publishers. Regardless of what IT trade… Read More >
Avoiding Four Common Types of Survey Bias Steve Piper / April 2, 2021 / Market Research Survey bias is a general term for a range of cognitive biases that knowingly or unknowingly influence survey participants to respond inaccurately. Unethical researchers may… Read More >
Five Attributes of a Successful Product Marketing Contractor Steve Piper / March 19, 2021 / On Our Minds Before starting CyberEdge in 2012, I worked for technology vendors for nearly two decades. Over the years, I’ve worked with dozens of product marketing contractors… Read More >
