What to Expect From Your CyberEdge Interim CMO Steve Piper / March 5, 2021 / Tips of the Trade CyberEdge works with tech vendors of all sizes across all IT industry segments. We often work with early-stage tech vendors who don’t have a head… Read More >
12 Questions to Ask Before Starting Your Next White Paper Steve Piper / February 19, 2021 / Market Research CyberEdge is a white paper factory. We’ve ghost-written more business and technical white papers than our top five competitors – combined. So, let us share… Read More >
Key Components of Competitor Battlecards Steve Piper / February 5, 2021 / Market Research Salespeople love competitor battlecards. There’s no two ways about it. And it’s important that you provide comprehensive competitor battlecards to your sales force and channel… Read More >
CyberEdge: Jack of All Trades, Master of All? Steve Piper / January 8, 2021 / Industry News & Events As a marketing firm offering more than 75 different services, one of the common questions we get from our prospects is how one company can… Read More >
Exploring CyberEdge’s Five Content Syndication Offerings Steve Piper / July 2, 2020 / On Our Minds Earlier this year, CyberEdge launched five new content syndication offerings to help our customers generate new opt-in leads by promoting marketing content created by CyberEdge,… Read More >
Five Easy Ways to Maximize Survey Quality Data Steve Piper / June 25, 2020 / Market Research There are two types of researchers – those who care about data quality and those who don’t. If your primary concern is generating leads and… Read More >
Top 5 Reasons to Work With a CyberEdge PMM on... Steve Piper / October 23, 2019 / On Our Minds Over the years, dozens of CyberEdge clients have worked with our highly experienced product marketing manager (PMM) consultants through 20-, 30-, and 40-hour/week retainers. But… Read More >
Examples of Effective Marketing Messages Jon Friedman / July 15, 2019 / Tips of the Trade In the previous post in this series we highlighted four characteristics of great marketing messages and refined our definition of a marketing message to be:… Read More >
What Makes Great Marketing Messages? Jon Friedman / July 1, 2019 / Tips of the Trade In the first post in this series we listed four signs that your marketing messages need work. Now let’s outline some characteristics of great marketing… Read More >
Four Signs That Your Marketing Messages are Awful Jon Friedman / June 17, 2019 / Tips of the Trade Most marketing messages are awful. That’s not surprising, because it’s darn hard to create compelling marketing messages. Very few companies do a good job of… Read More >
2019 Cyberthreat Defense Report – Spotlight on Risk Quantification Solutions Steve Piper / June 3, 2019 / Market Research Every year when we publish the Cyberthreat Defense Report (2019 edition here), we highlight a handful of emerging areas/technologies that we believe have the potential… Read More >
2019 Cyberthreat Defense Report – Spotlight on Container Security Platforms Steve Piper / May 20, 2019 / Market Research Every year when we publish the Cyberthreat Defense Report (2019 edition here), we highlight a handful of emerging (or significantly evolving) areas/technologies we believe have… Read More >
