Key Insights from CyberEdge’s 2021 Cyberthreat Defense Report Steve Piper / April 21, 2021 / Market Research Today, CyberEdge proudly announced the results of our eighth-annual 2021 Cyberthreat Defense Report. Each year, we survey 1,200 IT security professionals from 17 countries and… Read More >
Inspiration for CyberEdge Definitive Guide Chapter Topics and Titles Steve Piper / April 16, 2021 / On Our Minds CyberEdge’s award-winning series of Definitive Guide books and eBooks are a more cost-effective, flexible alternative to those from traditional publishers. Regardless of what IT trade… Read More >
Avoiding Four Common Types of Survey Bias Steve Piper / April 2, 2021 / Market Research Survey bias is a general term for a range of cognitive biases that knowingly or unknowingly influence survey participants to respond inaccurately. Unethical researchers may… Read More >
Five Attributes of a Successful Product Marketing Contractor Steve Piper / March 19, 2021 / On Our Minds Before starting CyberEdge in 2012, I worked for technology vendors for nearly two decades. Over the years, I’ve worked with dozens of product marketing contractors… Read More >
What to Expect From Your CyberEdge Interim CMO Steve Piper / March 5, 2021 / Tips of the Trade CyberEdge works with tech vendors of all sizes across all IT industry segments. We often work with early-stage tech vendors who don’t have a head… Read More >
12 Questions to Ask Before Starting Your Next White Paper Steve Piper / February 19, 2021 / Market Research CyberEdge is a white paper factory. We’ve ghost-written more business and technical white papers than our top five competitors – combined. So, let us share… Read More >
Key Components of Competitor Battlecards Steve Piper / February 5, 2021 / Market Research Salespeople love competitor battlecards. There’s no two ways about it. And it’s important that you provide comprehensive competitor battlecards to your sales force and channel… Read More >
CyberEdge: Jack of All Trades, Master of All? Steve Piper / January 8, 2021 / Industry News & Events As a marketing firm offering more than 75 different services, one of the common questions we get from our prospects is how one company can… Read More >
Exploring CyberEdge’s Five Content Syndication Offerings Steve Piper / July 2, 2020 / On Our Minds Earlier this year, CyberEdge launched five new content syndication offerings to help our customers generate new opt-in leads by promoting marketing content created by CyberEdge,… Read More >
Five Easy Ways to Maximize Survey Quality Data Steve Piper / June 25, 2020 / Market Research There are two types of researchers – those who care about data quality and those who don’t. If your primary concern is generating leads and… Read More >
Top 5 Reasons to Work With a CyberEdge PMM on... Steve Piper / October 23, 2019 / On Our Minds Over the years, dozens of CyberEdge clients have worked with our highly experienced product marketing manager (PMM) consultants through 20-, 30-, and 40-hour/week retainers. But… Read More >
Examples of Effective Marketing Messages Jon Friedman / July 15, 2019 / Tips of the Trade In the previous post in this series we highlighted four characteristics of great marketing messages and refined our definition of a marketing message to be:… Read More >
