Putting the Human Back into the Equation Tanya Candia / October 10, 2018 / Tips of the Trade Mass marketing - email blasts personalized with the prospect’s name, interactive voice response systems, chatbots, digital payments, artificial intelligence, Big Data – all are important… Read More >
National Cybersecurity Awareness Month: Three Keys to Overcoming Ransomware Steve Piper / October 2, 2018 / On Our Minds In honor of National Cybersecurity Awareness Month, I’d like to take this opportunity to reflect on one of the hottest topics, and biggest nuisances, pertaining… Read More >
Mega Marketing Checklist Kim King / September 11, 2018 / Tips of the Trade Congratulations! You’ve been hired into a B2B marketing organization and now it’s your first day on the job. What do you do? Assess and take… Read More >
Black Hat 2018 – Trip Report Steve Piper / August 14, 2018 / Industry News & Events Another Black Hat conference has come and gone. Here are a few observations from my two days, spent mostly in the Business Hall chatting with… Read More >
Next Steps for Application Security – Part 2 Steve Piper / May 7, 2018 / Market Research In the first post of this pair, we advocated investments in application security testing and open source vulnerability management tools as a promising way to… Read More >
Artificial Intelligence for Technology Marketers – Part 6: Series Summary Kim King / April 23, 2018 / On Our Minds In the fifth post in our series, “Artificial Intelligence for Technology Marketers,” we looked at the potential of AI in marketing as it continues to… Read More >
Next Steps for Application Security – Part 1 Steve Piper / April 11, 2018 / Market Research Every year when we publish the Cyberthreat Defense Report (2018 edition here), we highlight a handful of emerging (or significantly evolving) areas/technologies we believe have… Read More >
Artificial Intelligence for Technology Marketers – Part 5: The Future... Steve Piper / March 27, 2018 / On Our Minds In the fourth post in our series, “Artificial Intelligence for Technology Marketers,” we looked at what you should consider when integrating AI into your marketing… Read More >
Artificial Intelligence for Technology Marketers – Part 4: How to... Kim King / March 12, 2018 / On Our Minds In the third post in our series “Artificial Intelligence for Technology Marketers,” we looked at how AI is being used in B2B marketing. This post… Read More >
Artificial Intelligence for Technology Marketers – Part 3: How to... Kim King / February 27, 2018 / On Our Minds In the second post in our series “Artificial Intelligence for Technology Marketers,” we dove into AI’s specific marketing use cases, particularly as they relate to… Read More >
Artificial Intelligence for Technology Marketers – Part 2: Specific Use... Kim King / February 13, 2018 / On Our Minds In the first post in our series “Artificial Intelligence for Technology Marketers,” we introduced the concept of artificial intelligence. This second post delves into AI’s… Read More >
Artificial Intelligence for Technology Marketers – Part 1: What is... Kim King / January 30, 2018 / On Our Minds With the relatively recent application of technology to marketing comes the rapid rise of artificial intelligence. But what is it exactly and how can it… Read More >
