The Anonymous Buyer Journey – Part 6: Social Marketing, Advocacy... Steve Piper / December 18, 2022 / On Our Minds The sixth and final blog of the anonymous buyer journey dives into the online social landscape that unites peers, shares knowledge and communicates news. While… Read More >
The Anonymous Buyer Journey – Part 5: Empowered B2B Buyers Steve Piper / December 14, 2022 / On Our Minds Sales people have likely noticed today’s buyer is very different than in recent years past. While the fourth blog in this series looked at the… Read More >
The Anonymous Buyer Journey – Part 4: B2B Consultant Sellers Steve Piper / December 11, 2022 / On Our Minds Buyers today expect expertise and educational value from sales and marketing as discussed in the third post of this blog series concerning intelligent outreach. The… Read More >
The Anonymous Buyer Journey - Part 3: Evolution of Inside... Steve Piper / November 27, 2022 / On Our Minds Inside sales teams are rapidly growing and becoming part of marketing for companies that understand the anonymous buyer journey and the shift between marketing and… Read More >
The Anonymous Buyer Journey - Part 2: The Sales and... Steve Piper / November 14, 2022 / On Our Minds Having set the core foundation with an effective sales equation, our second post in this series examines the shift between marketing and sales for… Read More >
The Power of a Supplemental Slides Presentation Steve Piper / November 10, 2022 / On Our Minds Throughout the year, you and your colleagues create "cool" PowerPoint slides for use in webinars, road shows, and internal training sessions. Your sales reps will… Read More >
The Anonymous Buyer Journey – Part 1: The Sales Equation Steve Piper / October 31, 2022 / On Our Minds This is the first in a series of posts about the impact of the anonymous buyer journey on sales and marketing effectiveness as the last… Read More >
Monitoring Competitor End-of-Life Announcements Steve Piper / September 4, 2022 / On Our Minds Too many high-tech hardware vendors leave piles of cash on the table by ignoring their competitors' end-of-life (EOL) announcements. When a hardware device has reached… Read More >
The 7 Critical Elements You Can’t Live Without in B2B... Kim King / August 27, 2022 / Tips of the Trade Throughout your marketing career, you’ll work at any number of companies in different roles at varying levels – but they will all have one thing… Read More >
Bridging the Gap Between Marketing and Sales – Part 5:... Tanya Candia / August 8, 2022 / Tips of the Trade The final blog post in our series on bridging the gap between marketing and sales gives advice on how to tackle case studies and ensure… Read More >
Bridging the Gap Between Marketing and Sales – Part 4:... Tanya Candia / August 1, 2022 / Tips of the Trade Bridging the Gap Between Marketing and Sales – Part 4: Winning with Win/Loss Studies This fourth post in our series on bridging the gap between… Read More >
Bridging the Gap Between Marketing and Sales – Part 3:... Tanya Candia / July 2, 2022 / Tips of the Trade This third post in our series on bridging the gap between marketing and sales discusses ways to leverage customer-facing content. By presenting content in a… Read More >
