The Benefits of Outsourcing Your B2B Tech Content Steve Piper / April 23, 2019 / Tips of the Trade One of the biggest challenges B2B tech marketers face is time. There aren’t nearly enough hours in the day to complete the many tasks that… Read More >
Most Wanted Security Technology for 2019: Security Analytics Steve Piper / April 8, 2019 / Market Research CyberEdge recently announced results from its sixth annual Cyberthreat Defense Report (CDR). This report harnesses perceptions of cyberthreats and IT security defenses from 1,200 security… Read More >
Top Five Insights from CyberEdge's 2019 Cyberthreat Defense Report Steve Piper / March 25, 2019 / Market Research CyberEdge is pleased to announce availability of its sixth annual Cyberthreat Defense Report (CDR). Click here to download your copy now. The CDR has garnered… Read More >
New Year’s Resolution for B2B Marketers: Deliver High-Quality Content Penny Bartels / December 19, 2018 / Tips of the Trade Are you satisfied with the success of your B2B content marketing efforts? If you’re like many companies, the answer is probably “not so much.” In… Read More >
Is Your Content Well-Baked, Attractive, and Delicious? Penny Bartels / December 3, 2018 / Tips of the Trade I love watching the Best British Baking Show. Amateur, but passionate, bakers of all ages and walks of life compete to see who will get… Read More >
Win-Loss Analyses – The True Voice of the Customer Tanya Candia / November 19, 2018 / Tips of the Trade We talk a lot about “the voice of the customer” (VOC) but most of us have no idea what it sounds like. The VOC is… Read More >
Fake Friendly Marketing Tanya Candia / November 6, 2018 / Tips of the Trade I recently had coffee with the CMO of a European technology company, and he quickly disclosed his frustration that the company seemed to be losing… Read More >
Speak to Me! Tanya Candia / October 23, 2018 / Tips of the Trade Personas are vital to the success of a product and of a sales effort. A persona – a somewhat fictional character that personifies the ideal… Read More >
Putting the Human Back into the Equation Tanya Candia / October 10, 2018 / Tips of the Trade Mass marketing - email blasts personalized with the prospect’s name, interactive voice response systems, chatbots, digital payments, artificial intelligence, Big Data – all are important… Read More >
National Cybersecurity Awareness Month: Three Keys to Overcoming Ransomware Steve Piper / October 2, 2018 / On Our Minds In honor of National Cybersecurity Awareness Month, I’d like to take this opportunity to reflect on one of the hottest topics, and biggest nuisances, pertaining… Read More >
Mega Marketing Checklist Kim King / September 11, 2018 / Tips of the Trade Congratulations! You’ve been hired into a B2B marketing organization and now it’s your first day on the job. What do you do? Assess and take… Read More >
Black Hat 2018 – Trip Report Steve Piper / August 14, 2018 / Industry News & Events Another Black Hat conference has come and gone. Here are a few observations from my two days, spent mostly in the Business Hall chatting with… Read More >
