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With its advanced algorithms and impressive content creation capabilities, GenAI has transformed how marketing teams operate. What was once a hands-on creative process has evolved…

It’s been said before: Content is King. But if content is the King, then human wisdom and judgment are the Queen—and AI is the serf.…

Throughout this series, we’ve explored how the anonymous buyer journey has reshaped the roles of marketing and sales. We’ve seen the rise of the self-directed…

In Part 4 of this series, we explored the rise of the consultant seller. Now, we shift focus to the other side of the table:…

In the third post of this series, we learned that because the anonymous buyer has self-educated before engaging with sales, their knowledge is more advanced…

In the second post of this series, we explored how the rise of the anonymous buyer is reshaping the roles of marketing and sales. Many…

Building on the foundation of an effective sales equation that was established in our first post, this post explores how the rise of the anonymous…

This is the first in a series exploring how the rise of the anonymous buyer journey has impacted sales and marketing effectiveness. We begin with…